Why Invest

People don't move because they want to own a property.

They move because they want to build a new life.

Buying a home is only one step in a much bigger journey involving professionals, services, institutions and local communities.

Today this journey is fragmented almost everywhere.

Local Ita is building the digital infrastructure capable of orchestrating that entire experience.

Italy is simply the first country where we are proving the model.

The infrastructure itself is designed to be replicated wherever people relocate, invest and build a new life.

Local Ita is not built around Italy. It is built around the universal journey of becoming part of a place.

Why Local Ita Wins

Five reasons why we believe this opportunity is uniquely positioned to become a global platform.

  • Real Problem

    We are not solving the property transaction. We are solving everything surrounding it. Buying a property is only one step in a much larger journey involving professionals, institutions, services and local communities.

  • Large Market

    Millions of people relocate, invest and purchase property every year. Every transaction activates an entire ecosystem of professionals and services. The opportunity extends far beyond real estate.

  • Scalable Infrastructure

    Local Ita is not designed specifically for Italy. It is built around a universal customer journey that already exists in every city and every country. Italy is simply the first market where the model is being validated.

  • AI Native

    Artificial Intelligence should coordinate the entire experience. Not optimise isolated tasks. Local Ita is designed with AI at the centre of the ecosystem.

  • Network Effects

    Every new buyer. Every new professional. Every new integration. Every new partner. Makes the platform more valuable for everyone else. The ecosystem becomes stronger with every participant.

Why We Start from Italy

We are often asked why Local Ita starts from Italy.

The answer is simple.

Italy is one of the most desired lifestyle destinations in the world, attracting millions of international visitors every year.

At the same time, it offers one of Europe’s most competitive residential real estate markets, with average prices still accessible compared to other high-attractiveness European countries.

This combination — global desirability, competitive prices and still fragmented purchase journeys — makes Italy the ideal market to validate a digital infrastructure designed to simplify real estate transactions and all home-related services.

Italy is not the limit of the project. It is the first market where we prove the model.

European Real Estate Investment Comparison

Italy vs major European markets

Geographic AreaAverage Price per SQMValuation & Strategic
Rationale
Lifestyle Rating
(Scale 1-10)
Tourism ROILong-Term Rental ROI
Prague (Czech Republic)
Warsaw (Poland)
Bratislava (Slovakia)
€4.500–€6.500/mq
7.8 / 103.2%2.8%
Croatia€3.500–€5.000/mq
7.0 / 104.1%3.5%
Serbia€2.500–€4.000/mq
5.5 / 102.8%3.0%
Spain€3.200–€5.500/mq
8.5 / 105.2%4.0%
Portugal€3.000–€5.000/mq
7.5 / 104.8%3.8%
Greece€2.000–€4.000/mq
6.5 / 105.5%4.2%
France€4.000–€8.000/mq
7.2 / 103.8%2.5%
Italy€1.500–€3.000/mq
9.2 / 106.5%4.7%

* Lifestyle Rating: Composite index (scale 1-10) based on cross-matching macroeconomic and quality-of-life data from authoritative sources Eurostat, Numbeo and OECD.

* ROI weighted using data from OMI, Bank of Italy, AirDNA, ISTAT and Local ITA Platform

Beyond Real Estate

Every property transaction generates an ecosystem of professionals, institutions, financial services and local providers that still operate separately today.

Local Ita is built to connect them.

760,000+

Residential Transactions / Year

Italy records approximately 760,000 residential property transactions every year, making it one of Europe's largest residential markets.

Source · Italian Revenue Agency (Agenzia delle Entrate) · OMI · Global Property Guide

72%

Home Ownership Rate

Nearly three out of four Italians own their home, creating one of Europe's largest residential property ecosystems.

Source · ISTAT · Eurostat

50+

Services Around Every Transaction

An international buyer typically needs dozens of independent professionals and service providers. This fragmented journey is exactly the problem Local Ita is solving.

  • Notaries
  • Movers
  • Surveyors
  • Architects
  • Translators
  • Mortgage Advisors
  • Insurance
  • Energy, Gas, Phone Services
  • Maintenance Workers
  • Renovation Companies
  • Interior Designers
  • Property Managers

Millions

International Visitors Every Year

Millions of people visit Italy every year and a growing percentage eventually decide to relocate, retire or invest in property.

Source · ENIT · ISTAT · Italian Tourism Reports

One

Fragmented Journey

Today every international buyer must coordinate dozens of disconnected companies, professionals and institutions. No platform orchestrates the complete experience.

AI +

Connected Ecosystem

Artificial Intelligence should not optimise isolated services. It should coordinate the entire customer journey. That is the future Local Ita is building.

Why this matters

Every year hundreds of thousands of property transactions generate millions of interactions between buyers, sellers, professionals, financial institutions and local service providers. Most companies optimise only one small part of that journey. Local Ita is building the infrastructure connecting the entire ecosystem.

Market figures are indicative and based on publicly available information from: Agenzia delle Entrate (OMI), ISTAT, Eurostat, ENIT and Global Property Guide. The purpose of these figures is to illustrate the size of the market opportunity.

8 revenue streams, one ecosystem

Local Ita creates value across the entire journey: from property valuation to sale, from professional services to moving into the new home.

TRANSACTIONAL REVENUE

  • Success fees on property sales

    Commissions generated from completed property transactions, on both the buyer and seller side.

  • Client service packages

    Revenue from premium services purchased along the journey: bureaucracy support, relocation, document management, viewings, advisory and all-inclusive solutions.

  • Property Passport

    Revenue from collecting, verifying and certifying property documentation, including planning, cadastral, energy and legal checks.

RECURRING REVENUE

  • Advisor and partner subscriptions

    Recurring fees for advisors, partners, professionals, agencies, networks and certified operators who want access to the Local Ita ecosystem.

  • Partner, professional and supplier listings

    Revenue from qualified visibility, lead generation, premium placement and marketplace access for local suppliers and specialist operators.

PARTNERSHIP REVENUE

  • Insurance and finance

    Commissions, referral fees and revenue sharing from mortgages, insurance, guarantees, banking services and financial products tied to the transaction.

  • Marketing services

    Revenue from property promotion, premium content, digital campaigns, AI marketing, video, listing enhancement and lead generation services.

  • Utilities and connections

    Commissions and referral fees from activating energy, gas, internet, phone, water, smart home and other home services linked to moving in.

HOW LOCAL ITA CREATES VALUE

One property. Multiple value moments.

Every property generates value at every stage of the journey.

From first contact to post-purchase services, every step creates opportunities for the client, for partners and for Local Ita.

Local Ita does not monetise a single transaction. It monetises a person's entire life cycle in a place.

SELLER PATH

  1. 1

    List your property

    Publish the property and complete the initial information.

  2. 2

    AI valuation

    AI analyses the property, location, market and Lifestyle Score.

  3. 3

    Value enhancement potential

    AI identifies improvements that can increase the property's value.

  4. 4

    Property Passport and Verification

    The property receives its Property Passport; documents are verified — land registry, floor plan, deed of provenance, EPC, RRE — and earns the Verified badge.

  5. 5

    Sale management

    From listing to closing, Local Ita coordinates every stage of the sale with the property owner, agents and buyers.

BUYER PATH

  1. 1

    AI Matching

    Lifestyle Score, Investment Score and search for the property best suited to you.

  2. 2

    Property Passport

    Property verification, document certification and quality checks.

  3. 3

    AI Experience

    Dedicated host, transfers, advisors, viewings and Lifestyle Match verification.

  4. 4

    Purchase management

    Purchase offer, negotiation, documents, translations and closing.

  5. 5

    Post-purchase services

    Utilities, insurance, furnishing, renovations and services for the new home.

LIVING SERVICES

  1. 1

    Home Setup

    Utilities, internet, insurance, banking and essential services activated before moving in.

  2. 2

    Home Improvement

    Renovation, furnishing, interior design, energy upgrades and maintenance.

  3. 3

    Everyday Living

    Cleaning, gardening, pet care, healthcare, childcare and local assistance.

  4. 4

    Local Experiences

    Restaurants, guides, events, wellness, activities and exclusive partner experiences.

  5. 5

    Continuous AI Assistance

    Recommendations, reminders, trusted providers, neighbourhood updates and ongoing support.

PARTNER ECOSYSTEM

A network of selected professionals and companies supports sellers, buyers and residents at every stage — even beyond the transaction — creating recurring value for everyone.

THE LOCAL ITA FLYWHEEL

  1. Customer uses Local Ita
  2. Books services
  3. Reviews and contributes
  4. Improves Lifestyle Score
  5. Increases neighbourhood intelligence
  6. Attracts more buyers, sellers and partners

We don't just sell properties.

We manage the entire purchase and living experience.

Every service becomes a new entry point into the ecosystem.

We don't just sell properties.

We manage the entire purchase and living experience.

Every service becomes a new entry point into the ecosystem.

One model, multiple revenue streams

Local Ita does not depend on a single revenue source. Every property sale activates an ecosystem of services, professionals and partners that generates commissions, recurring subscriptions and revenue sharing across the entire customer journey.

The more the ecosystem grows, the more value is created for users, partners and investors.

Roadmap

A phased path from Italian launch to global platform scale.

  1. 2026

    Launch Italy

    H1 2026

    • Marketplace launch
    • Lifestyle Score
    • Property Passport
    • AI Assistant

    H2 2026

    • Professional Network
    • Home Services Marketplace
    • Local Ita Connect (Beta)
    • Enterprise Integrations

    Milestone

    Go-to-Market Italy

  2. 2027

    Ecosystem Expansion

    H1 2027

    • Open platform for Italian buyers
    • Expansion of local services
    • Growth of professional network

    H2 2027

    • First EU pilot
    • First Extra-EU pilot
    • Local Ita Connect Marketplace

    Milestone

    First International Validation

  3. 2028

    Platform Scale

    H1 2028

    • International expansion
    • API ecosystem
    • Enterprise platform
    • Global partner network

    Milestone

    Global Platform

Investor FAQ

Why Italy?
Italy combines enduring global appeal, a large international buyer base and a complex service landscape — ideal for an integrated platform.
Why now?
Digital expectations, remote work and lifestyle relocation have accelerated. Buyers expect transparency, coordination and trusted networks — not fragmented portals.
Is Local Ita a real estate portal?
No. Properties are part of the journey, but Local Ita is infrastructure: lifestyle, services, professionals, community and long-term integration.
What is the moat?
Ecosystem depth: verified properties, professional network, lifestyle data, partner model and future Connect integrations create compounding value.
How does Local Ita make money?
Multiple streams: passports, transactions, marketplace, subscriptions, Connect, AI, fintech partnerships and enterprise services — phased over the roadmap.
Can the model scale beyond Italy?
Yes. Italy is the first market to prove the model. The same infrastructure logic can extend to other lifestyle destinations.
What stage is the company in?
Early growth: product and ecosystem in active development. We communicate vision and roadmap transparently — not features that are not yet live.

Founder

Igor Asciutto

Entrepreneur with more than thirty years of experience creating and developing companies in tourism, aviation, logistics, hospitality, real estate and technology.

Rather than focusing on a single industry, he has always sought to identify fragmented systems and redesign them through technology.

Every company he has built started from the same question:

Why is all of this still so complicated?

Today Local Ita is the most ambitious expression of this philosophy.

Technology has never been the goal.

It has always been the tool to build better systems.

I don't choose industries. I choose problems.

Read more…

Founder message

Video coming soon

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Vision

Where we believe the market is heading.

For decades, buying a property has been treated as a transaction.

We believe it is actually the beginning of something much bigger.

People don't simply buy homes.

They relocate. They build families. They create businesses. They become part of new communities.

Technology has improved individual steps of this journey.

Nobody has redesigned the entire experience.

That is what Local Ita is building.

Today we start from Italy. Tomorrow the same infrastructure can help people become part of any country in the world.

We believe the future is not another property portal.

The future is an intelligent ecosystem capable of coordinating professionals, institutions, services and technology around one single objective:

Helping people feel at home, anywhere.

We are not building the next real estate portal. We are building the operating system for international living.